6 December 2021
Braskem Partnered with Xenon arc to Launch its New Online Business-to-Consumer (B2C) Sales Channel and Simplify Supply Chain Complexity
PHILADELPHIA, Dec. 1, 2021 /PRNewswire/ -- Braskem (B3: BRKM3, BRKM5 and BRKM6;NYSE: BAK; LATIBEX: XBRK) ("Company"), the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, and Xenon arc partnered to launch Braskem's first-ever consumer-facing e-commerce marketplace on Amazon. Through the partnership Xenon arc is providing Braskem data-driven marketing and sales platform technologies focused on enhancing the way Braskem engages online with its small-to-mid-sized clients. Braskem's new Amazon online storefront features Braskem's polypropylene (PP) filaments for 3D printing in 1.75 mm and 2.85 mm diameters, as well as their award-winning carbon fiber reinforced polypropylene (PP) filament, made from 100% recycled carbon fiber.
Polypropylene is ideal for additive manufacturing based on its dimensional stability, impact strength, chemical resistance, durability to support living hinge capabilities as well as a lower density than other plastics making it up to 40% lighter than traditional PLA. These properties, combined with the recyclability of polypropylene, make it an attractive material for a wide range of 3D printing and additive manufacturing applications.
Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing, stated, "We are continuously looking for new ways to make our materials more accessible to consumers and small enterprise clients. Through our partnership with Xenon arc, we have built a new e-commerce channel that overcomes some of the supply chain complexities that larger commodity producers face when trying to directly reach consumers. Amazon will allow us to better serve smaller makerspaces, hobbyists, and educational institutions that would benefit from our polypropylene innovations."
"Braskem is transforming the way they connect with customers, and we are excited to expand our partnership to the Amazon platform. Using our unique approach to marketplace management, we will generate profitable growth in a sustainable manner," stated Mica Zuniga, Senior Vice President, Strategic Growth.
Braskem filaments are designed with the end user in mind, making them a great choice for rapid prototyping, custom product design, lightweighting, optimizing geometries, and designing spare parts. Braskem filaments are available in both 1.75 mm and 2.85 mm diameters to fit a wide range of printer applications. To learn more about Braskem's expanding portfolio for 3D printing and additive manufacturing, visit https://www.braskem.com/usa/3d-printing.