EXPERT PROFILE
Rick Hoener
Vice President, Commercial Operations
Rick Hoener is a seasoned leader in the specialty chemicals industry, with a career spanning commercial leadership, strategy, and market development. Over decades in the industry, he helped producers rethink how they reach, serve, and grow their markets. His expertise sits at the intersection of chemistry, distribution, and customer engagement, with a practical focus on building scalable, customer‑centric commercial models.
Throughout his career, Rick played a key role in evolving go‑to‑market approaches for specialty and fine chemicals. He translated strategy into execution across global teams and complex organizations. That experience aligns closely with Xenon arc’s mission to modernize how producers engage underserved and non‑traditional customer segments.
“I’ve seen the same challenge for years: strong producers leave growth on the table because smaller segments are hard to serve well. Xenon arc fixes that with a model built for scale—and it’s the kind of change I’m excited to help shape.”
Based in the Pacific Northwest, Rick is a graduate of the University of Washington. Outside of work, he values time with family, being active, and enjoying just about anything outdoors. He brings the same practical, people‑first mindset to his work every day. He also highly values truth and transparency— it’s just more efficient.