As the world gets smaller, the digital revolution continues to break through borders, simplifying everything from communication and education to sales and fulfillment. eCommerce is transforming the way we do business as well as the way we leverage the global supply chain and optimal efficiency.

As a materials producer, your goal is to serve your customers, build loyalty, and improve profit margins. The challenge is that some customers — typically small-to-mid-sized businesses (SMBs) — are inherently more difficult to serve because their needs are drastically different from larger companies. Although SMBs comprise as much as 30% of your market share, meeting their needs becomes more time-consuming, and therefore less profitable, so entire markets are served at a lower priority.