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We take on your most challenge markets and effectively turn dozens of accounts into one by transforming the way you serve your customers.
The SMB Market and How You Can Expand Your Market Shares Through It
As a materials producer, your goal is to serve your customers, build loyalty, and improve profit margins. The challenge is that some customers — typically small-to-mid-sized businesses (SMBs) — are inherently more difficult to serve because their needs are drastically different from larger companies. Although SMBs comprise as much as 30% of your market share, meeting their needs becomes more time-consuming, and therefore less profitable, so entire markets are served at a lower priority.